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If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic.

This time doesn't include the time to load all images and stylesheets, for example. Audience Demographics The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel.

Not all websites implement our on-site analytics and publish the results.

For these sites, we show estimated metrics based on traffic patterns across the web as a whole.

For other sites, we display the estimated number of unique visitors from up to 6 countries, when sufficient data is available (Advanced plans only).